Create a Niche. Become the Niche Expert.
How many professional wedding photographers do you think there are in New Zealand? Maybe 1000? Could be 5,000. Plus maybe another 10,000 who are amateurs who will work for a pittance. How do you compete? How do you get paid a reasonable fee let alone a premium fee. Easy.
You create a niche. You specialise in that niche. You become the niche expert. The niche guru.
Here's a brilliant example. Bhavnesh Soni is a professional Auckland photographer who specialises in Indian weddings. He has lived in India so understands the culture. He says that some big fat Indian weddings have guest lists of 1500 – 2000 guests. As both the bride's and groom's parents pay for the wedding, they need venues as big as show grounds and can cost up to $100,000. And can last 3-4 days.
Bhavnesh has created a lucrative niche for himself. I bet his business is booming.
HOW YOU CAN CREATE TIME
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(Answers at bottom of this column)
1.) "If the game wasn't going the way I wanted it to, I'd pick a fight with the batsman just to fire myself up."
2.) "I had a terrible education. I attended school for emotionally disturbed teachers."
3.) "Exercise relieves stress. Nothing relieves exercise."
4.) "You can't have a light without a dark to stick it in"
5.) "Democracy is a process by which people are free to choose the man who will get the blame."
6.) "Don't tale life too seriously. You will never get out alive."
7.) "My fake plants died because I didn't pretend to water them."
If your business is not growing on the back of our booming economy – especially in Christchurch and Auckland – then maybe, just maybe you're trying to sell what nobody wants or needs right now. Tough call but that's what makes a business roll. You have to sell stuff or services that people need or want – and are prepared to pay for it.
1.) Shane Warne
2.) Woody Allan
3.) Takayuki Ikkaku
4.) Arlo Guthrie
5.) Laurence J Peter
6.) Albert Hubbard
7.) Mitch Hedberg
Click here to ask me any question about business and I'll do my best to answer it. If I don't know the answer, I'm sure I can point you to someone who can.
Try me – there's no cost by the way. Just another complimentary service unique to E3 Business Accountants.